HeyReach, the premier LinkedIn automation platform for agencies, faced a frustrating paradox: while their product was designed to scale client acquisition for others, their own inbound marketing was stalled. Their internal team, despite costing over $4,600 per month, was struggling to produce content at the scale needed to establish market dominance, resulting in limited organic visibility.
By switching to SuperteamAI’s Custom Plan for $699/month, HeyReach decommissioned its inefficient internal workflow. The autonomous AI Workforce took over the entire function, scaling their first-page keyword rankings from 19 to 77 in five months—a 4X increase. This surge in visibility drove an 83% increase in qualified agency lead flow and cut their content operations cost by over 85%.
This report outlines the objectives, the advanced AI-driven strategy, and the significant business impact of replacing a costly human team with a more efficient Digital Workforce.
1. The Situation
About HeyReach
- Industry: B2B SaaS for Digital Marketing Agencies
- Stage: Scale-up (20-50 employees)
- Challenge: A costly, low-output internal marketing team was failing to attract their ideal customer profile (agencies) at scale.
- Key Insight: Agency owners and decision-makers don’t respond to product pitches; they respond to expert content that solves their core business challenges: profitability, client results, and operational scaling.
- Baseline Performance: An internal team at a cost of $4,600/month (salaries + tools) was only able to achieve and maintain 19 keywords on the first page of Google.
The Challenge
HeyReach’s growth was being throttled by its marketing bottleneck.
- High Operational Cost: Their internal team represented a significant monthly expense with disproportionately low results.
- Lack of Scale: The team couldn’t produce content fast enough to build topical authority and compete for valuable “agency pain-point” keywords.
- Strategic Misalignment: The team was focused on basic product-led content, failing to create the high-level strategic content that resonates with sophisticated agency leaders.
“We were spending nearly $5,000 a month for a handful of blog posts and just 19 keywords to show for it. Our own marketing was the one thing we couldn’t scale. We needed expert-level output and velocity, but we couldn’t afford to hire a full senior team.” — Fictional Founder, HeyReach
Why HeyReach Chose SuperteamAI?
HeyReach needed to dramatically increase their marketing output and sophistication without increasing their budget. SuperteamAI’s Custom Plan was the only solution that offered a leap in capability for a fraction of the cost .
- An Advanced Digital Workforce: The Custom Plan provided not just content creation, but an entire orchestrated team with specialized agents .
- Unmatched ROI: For $699/month, they could access a level of output that would cost over $10,000/month in senior staff or agency fees.
- Strategic Scaling: They weren’t just buying a tool; they were “hiring” a fully managed AI team capable of executing a complex, multi-faceted SEO strategy from day one .
2. The SuperteamAI Approach & Strategy
2.1 AI Workforce Configuration (Custom Plan)
The $699/month Custom Plan deployed a specialized AI Workforce tailored for HeyReach’s unique “meta” marketing challenge:
- Lead SEO Strategist Agent: Focused exclusively on the pain points of digital marketing agency owners. It identified keyword clusters around agency profitability, scaling operations, client management, and delivering LinkedIn services.
- Content Creator Agents (x5): Operated at high velocity, producing 40+ sale-optimized articles per month. The content was specifically designed to help agencies, with HeyReach naturally positioned as the execution tool.
- AEO (AI Engine Optimization) Specialist Agent: A key feature of the Custom Plan. This agent restructured content for discoverability in AI-driven search like Google’s SGE, using concise Q&A formats, data-rich summaries, and advanced schema to answer complex queries directly in the SERP.
- Backlink Outreach Agent (Beta): As part of the Custom Plan, this agent identified marketing podcasts, newsletters, and blogs popular with agency owners and automated personalized outreach to promote HeyReach’s new pillar content, building authority and referral traffic.
2.2 Workflow Orchestration
- The entire workforce operated autonomously within a CrewAI framework, managed by SuperteamAI. HeyReach’s role was simply to provide high-level approval, not manage tasks .
- The content cycle—from a strategic idea like “agency pricing models” to a published, AEO-optimized pillar page—was completed in under 72 hours .
2.3 Strategic Pillars
- “Teach, Don’t Sell” Content Strategy: The entire campaign focused on creating high-value, actionable guides for agencies (e.g., “The Ultimate Guide to Building a 7-Figure LinkedIn Lead Generation Service”). This built immense trust and positioned HeyReach as a thought leader.
- Pain-Point Saturation: The AI team systematically targeted and aimed to dominate SERPs for keywords that signal acute business pain for their ICP, such as “how to increase agency profit margins” and “client retention strategies for agencies.”
- Authority Through Outreach: The AI Backlink Agent’s automated outreach secured placements and mentions on high-authority marketing sites, rapidly accelerating HeyReach’s domain authority and validating their expertise.
3. The Results: From Cost Center to Profit Center
3.1 Organic Visibility Gains
- First-page keyword rankings grew from 19 to 77 (+305%) in just five months.
- Crucial, high-intent terms like “how to scale my digital marketing agency” and “best lead gen tools for agencies” moved onto the first page.
- Total non-brand impressions for agency-related keywords grew by 650%.
3.2 Business & Financial Impact
- Qualified agency demo bookings (lead flow) increased by 83%.
- Content operations cost was slashed from $4,600/month to $699/month, saving $46,812 annually.
- The campaign transformed the marketing function from a high-cost, low-output team into a predictable, low-cost lead generation engine with a clear ROI.
4. Key Success Drivers & Lessons
- Replacing a Team, Not Just a Task: The core success was the strategic decision to replace an entire inefficient internal function with a more capable and cost-effective autonomous workforce.
- Advanced AI Capabilities: The AEO and Backlink Outreach agents, part of the Custom Plan, provided a sophisticated competitive edge that a junior internal team could never achieve.
- Perfect ICP Alignment: The “meta” strategy of creating expert content for their expert audience proved exceptionally effective, building a moat of trust and authority.
Lessons for Similar SaaS Platforms
- Audit Your Internal Teams: A human team is not always the most effective solution. If an internal function is costly and underperforming, an AI workforce can offer superior results at a fraction of the cost.
- Market to Your ICP’s Problems, Not Your Product’s Features: The fastest way to gain trust is to solve your customer’s most pressing business problems with your content.
- Invest in Velocity and Sophistication: In a competitive market, the speed and quality of your execution are paramount. An autonomous AI team provides an unparalleled advantage in both areas.
5. Conclusion
HeyReach’s success demonstrates the transformative power of SuperteamAI’s Digital Workforce model. By replacing a costly and inefficient internal team with a sophisticated, autonomous AI Team on the Custom Plan, they didn’t just save money—they achieved a 4X improvement in results, dramatically increased their lead flow, and built a sustainable engine for growth.
