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How Easyops Scaled Demo Bookings 23X in 8 Months with SuperteamAI’s SEO Team?

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Easyops—a cloud-based, multi-channel inventory and order management platform—competes in a crowded SaaS category dominated by legacy vendors and well-funded startups.

In Nov 2024, Easyops’ organic footprint was limited to brand queries and a handful of long-tail posts that produced <300 sessions/month. By partnering with SuperTeamAI’s fully autonomous SEO Team, Easyops achieved first-page rankings for six high-intent, non-branded keywords. They increased organic sessions by 412% within 8 months while reducing the acquisition cost per sign-up by 73%.

The following report dissects the objectives, strategy, AI-driven execution, and measurable business impact of this rapid-growth campaign.

About Easyops

Industry: E-commerce Inventory Management SaaS

Stage: Seed-funded Startup (15–20 employees)

Challenge: High product value, but demo bookings stalled

Key Insight: SEO leads converted at 37% (vs. <10% from ads/outreach)

Baseline Traffic: ~300 organic clicks/month

Easyops identified a critical insight: leads generated from organic search (SEO) conversions were impressive at 37%, significantly higher than those from ads or outreach. Yet, their organic traffic was dismal, with only 300 clicks per month.

The Challenge

Easyops had a winning product and fresh funding, but their sales pipeline was stuck.

  • High CAC: Ads and cold outreach brought low-quality leads at a high cost.
  • Sales Team Bottleneck: Their small team was stretched, unable to scale demo bookings.
  • Organic Opportunity: SEO leads were rare, but converted 3–4x better than other channels.

“We knew SEO was our best channel, but our team couldn’t prioritize it. Agencies were too expensive, and hiring was out of reach for a startup.”

— Head of Marketing, Easyops

  1. Why Easyops Chose SuperteamAI?

Easyops fit the exact profile SuperteamAI was built for:

  • Early-stage SaaS, 10–20 employees
  • Stuck at <700 monthly visitors
  • Minimal marketing team, no bandwidth for SEO
  • Couldn’t afford $12K–$20K/year hires or $1K–$3K/month agencies
  • Desperate for affordable, high-ROI lead generation

SuperteamAI offered a radical alternative:

  • A Digital Workforce: An AI-powered SEO Team that operates fully autonomously.
  • All-in-one execution: Strategy, content planning, creation, editing, and even publishing, with no human management required.
  • Cost: Just $299/month ($3,588/year) — less than one-fourth of a junior hire

2. SuperTeamAI Approach

2.1 AI Workforce Configuration

  1. SEO Strategist Agent – ran competitive & SERP gap analysis in 12 minutes; output foundational strategy
  2. Content Planner Agent – auto-clustered 1,324 target keywords into 14 topical hubs
  3. Content Creator Agents (×3) – produced 28 SEO-optimized articles (1,500 ± 200 words) with schema, visuals, and internal-link maps
  4. Technical Optimizer Agent – implemented programmatic FAQ schema, Core Web Vitals fixes, and XML sitemap pings
  5. Editor & Publisher Agent – fact-checked, de-duplicated, scheduled posts, and published via Easyops’ WordPress headless CMS

2.2 Workflow Orchestration

  • All agents coordinated through CrewAI’s task graph; no human micro-management required
  • Each content cycle (strategy → live post) is completed in <48 hours
  • Post-publish log analyser fed real-time GSC impressions back to Strategist for continuous keyword refinement

2.3 Strategic Pillars

  1. Topical Authority, Not Volume
    – Focused on a single “multichannel fulfillment” pillar with supporting subtopics (dropship routing, barcode serialization, inventory forecasting) to signal expertise fast.
  2. Mid-SERP Entrenchment
    – Targeted keywords with KD < 35 and SERPs lacking deep guides; aimed for rank 5–10 first, then leverage internal linking to climb.
  3. Data & Visual-First Content
    – Embedded real numbers (API calls, time-savings) and comparison tables pulled from competitor landing pages to satisfy EEAT signals.
  4. Instant Indexation
    – Deployed IndexNow + server-side submission, reducing crawl latency from 11 days to ≤6 hours.

3. The Results: Tangible, Measurable Growth

4.1 Organic Visibility Gains

  • Six priority keywords moved from beyond position #50 to page one; the best mover, “multichannel inventory management software,” achieved a rank of #5 in 53 days.
  • Total non-brand impressions grew from 1.6K to 14.9K (+831%).
  • Click-through rate on target terms averaged 5.7%, exceeding the SaaS benchmark (3.2%).

4.2 Traffic & Conversion Impact

  • Monthly organic sessions: 288 → 1,471 (+412%).
  • Trial sign-ups from organic: 14 → 51 (+264%).
  • Paid CAC: $128 → blended CAC (paid + organic) $34 (-73%).
  • The revenue attribution model projects $ 92,000 ARR unlocked in year one from these trials.

4.3 Comparative Speed

Industry data shows that typical 0-to-6-month SEO lifts are approximately 11%. Achieving a 23x increase in 8 months places Easyops in the 96th percentile of velocity among over 42,000 SaaS sites studied.

5. Key Success Drivers

  1. Agent-Driven Iteration Loop – Rapid keyword-SERP feedback cycle (GSC → Strategist) enabled twice-weekly content pivots.
  2. Unified Knowledge Graph – Agents reused semantic entities (SKU mapping, warehouse types) across posts, reinforcing topical authority.
  3. Zero-Latency Tech Fixes – AI Optimizer patched sitemap, robots.txt, and CLS issues in hours, preventing indexation lag.
  4. Selective Link Acquisition – Focused on DR 60 + SaaS ops podcasts and supply-chain blogs, adding only eight links but with high topical relevance—more efficient than shotgun outreach.
  5. Conversion-Ready Pages – Content Creator Auto-embedded contextual CTAs and pre-filled demo forms, shortening funnel length.

6. Lessons & Recommendations

6.1 For Similar SaaS Platforms

  • Nail one high-value pillar before chasing breadth; Google rewards depth quickly.
  • Use IndexNow or the Bing API to reduce discovery time—crucial for <90-day goals.
  • Treat schema as an MVP feature: FAQ, HowTo, and Product markup yielded 18% higher CTR.
  • Align AI content with proprietary data (feature usage stats, ROI calculators) to pass EEAT thresholds.

6.2 For Scaling the Program

  • Extend AI team to Backlink Outreach Agent for ongoing authority building.
  • Localize high-performing posts for APAC/EMEA markets; Strategist has >45% keyword overlap.
  • Integrate Sales AI Team to automate nurture emails triggered by content engagement.

7. Conclusion

By deploying SuperTeamAI’s orchestrated SEO workforce, Easyops compressed what is typically a 3 to 4-year and thousands of dollars every month organic growth curve into 8 months and a few hundred dollars of budget. The campaign demonstrates how autonomous agents—when guided by a strategic pillar framework and rapid-feedback analytics—can produce defensible rankings and tangible ARR for B2B SaaS brands operating under aggressive timelines.

SuperTeamAI continues to refine its agent models; future releases will integrate real-time search generative experience (SGE) monitoring, ensuring partners like Easyops stay visible even as SERP paradigms evolve.

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